Technology (Data Privacy · Privacy)

SB 53, the Community and Health Information Safety and Privacy Act, establishes new privacy standards for businesses operating in New Mexico that collect consumer data. It directly affects online service providers, health-related businesses, and other "covered entities" that handle personal or biometric data of New Mexico residents. Key provisions prohibit businesses from using consumer data for targeted advertising without consent, ban "dark patterns" that manipulate user choices, and require clear opt-out mechanisms for data sharing. The law also protects consumers' rights to access, correct, or delete their data and prohibits retaliation for exercising these rights. It specifically excludes certain health data used for medical treatment under federal law from its requirements.