Technology (Consumer Protection)

LB 1118 would amend Nebraska's Uniform Deceptive Trade Practices Act to specifically classify certain actions by social media platforms as deceptive trade practices. The bill targets practices like algorithmic manipulation that mislead users about content visibility or data usage, directly affecting major social media companies operating in Nebraska. Key provisions would require platforms to avoid deceptive representations regarding how content is promoted or how user data is handled, aligning their practices with existing consumer protection laws. If enacted, this would subject social media platforms to the same legal standards as other businesses regarding deceptive marketing or data practices under Nebraska law.