HB 157 creates a legal right for Louisiana residents to prevent the unauthorized use of their identity - including voice, likeness, or a realistic AI-generated digital replica - in commercial contexts without consent. It specifically prohibits businesses from using artificial intelligence to generate audiovisual content (like deepfakes) mimicking a person's identity for advertising, products, or services without permission. Violators face liability for actual damages or $1,000 per violation, plus potential attorney fees, with claims only allowed for AI misuse occurring after August 1, 2026. This law directly affects professional performers (actors, musicians, news anchors) and all Louisiana residents whose identities could be exploited by AI for commercial gain.
SB 386 creates Louisiana's first comprehensive data privacy law, granting residents the right to opt out of having their personal data shared by businesses. It directly affects Louisiana residents (as "consumers") and businesses collecting their data, requiring companies to provide clear choices about data use. Key provisions include a general opt-out right for data sharing, definitions of personal data (like location and biometrics), and specific protections for sensitive information such as health records. The law applies broadly to businesses processing data on Louisiana residents, not limited to social media platforms as the title suggests.
SB 233 establishes the Louisiana Statewide Data Exchange Compact, creating a standardized framework for secure data sharing between state agencies. It requires the Office of Technology Services to administer the compact, which agencies can voluntarily join to share sensitive information while meeting legal data security requirements. The compact mandates that participating agencies implement safeguards to protect confidentiality, integrity, and availability of shared data. This applies to all state departments, boards, universities, and other covered agencies that choose to adopt the agreement.
SB 362 prohibits businesses from charging different prices to consumers based on personal data collected through surveillance (like browsing history, location, or biometrics), which is defined as an unfair trade practice. It directly affects businesses selling goods or services and protects consumers from price discrimination tied to their personal characteristics or behaviors. The bill allows exceptions for price differences due to actual cost variations or for discounts offered equally to all consumers (e.g., military or senior discounts), provided the data used for discounts is voluntarily shared and not used for other purposes. Violations can be challenged through private lawsuits, with penalties under existing consumer protection laws.
HB 734 creates Louisiana's "A.I. Bill of Rights," granting residents specific protections regarding artificial intelligence use. It requires AI companies to disclose when users interact with AI systems, prohibits unauthorized use of names/images/likeliness, and restricts "companion chatbots" (AI systems designed to mimic human relationships) from minors. The bill also mandates data privacy safeguards for personal information collected by AI companies and allows consumers to pursue civil lawsuits for violations. These provisions directly affect Louisiana residents, AI technology companies, and state agencies (which are barred from contracting with certain foreign AI entities).
HB 471 prohibits businesses from charging different prices to consumers based on personal data collected through surveillance (like browsing history, location, or purchase habits). It directly affects consumers who might face unfair pricing and businesses using such data for personalized pricing. The bill allows price differences only if justified by actual costs or part of transparent discount programs for specific groups (e.g., veterans, students), with clear rules about how data can be used. Violations give consumers a legal right to sue under existing laws.
HB 791, Louisiana's "People's A.I. Act," requires chatbot providers operating in the state to obtain clear, affirmative user consent before collecting personal data or input data during interactions. It mandates that providers: (1) avoid deceptive design practices ("dark patterns"), (2) provide transparent, accessible privacy notices in multiple languages, and (3) implement strict safeguards for handling personal data or de-identified data. The bill directly affects companies creating or distributing chatbots, imposing new obligations for data privacy, transparency, and user consent. Key provisions include banning inferred consent, requiring standalone consent requests, and defining terms like "personal data" and "de-identified data" to clarify compliance.
