To mandate coverage for breastfeeding and lactation consultant services

HB 4733 requires most health insurance plans in West Virginia to cover breastfeeding and lactation consultant services without deductibles, copays, or coinsurance starting January 1, 2026. It applies to enrollees (including children) under health benefit plans, defining covered services as outpatient support during pregnancy and postpartum provided by International Board Certified Lactation Consultants or certified lactation counselors. Medicaid will reimburse providers meeting program requirements, and insurers must include this coverage without reducing other benefits. The mandate excludes dental-only, accident, or long-term care plans, as specified in the bill.