Requiring health insurers provide price information to consumers timely prior to rate change

HB 4539 requires health insurers in West Virginia to send written notices to policyholders at least 30 days before open enrollment about upcoming premium rate changes. The notice must clearly show the exact dollar amount and percentage increase, the new effective date, and any changes to benefits or plan details - all in bold 16-point font - along with information about public health programs like Medicaid. Insurers cannot implement rate changes until after open enrollment closes. This bill directly affects all consumers with health insurance policies in the state who face premium adjustments.