Eliminating specific statutory restrictions on outdoor advertisement

HB 4423 would eliminate 14 specific restrictions on outdoor advertising signs along roads in West Virginia. These restrictions currently prohibit rotating signs, limit sign size (e.g., banning signs over 672 square feet), require 500-foot buffers near schools/churches, and restrict certain lighting or placement near traffic features. The bill would allow businesses to erect and maintain larger, motion-based, or closer-to-sensitive areas signs that were previously prohibited. This change would directly affect outdoor advertising companies and businesses using roadside billboards for marketing.