Technology (Artificial Intelligence)

SB 177 requires businesses using algorithmic pricing (where prices change based on a consumer's personal data) to include a specific disclaimer when setting or displaying those prices. It directly affects suppliers - such as retailers or service providers - that regularly use algorithms to adjust prices for goods or services. The bill defines "algorithmic pricing" and makes it a deceptive practice to fail to provide the required disclaimer, as outlined in amended Utah Code Sections 13-11-3 and 13-11-4. This policy change mandates clear disclosure to consumers about algorithm-driven pricing without introducing new funding or broad regulatory changes.

HB 273 requires Utah's State Board of Education to develop model policies for technology and artificial intelligence use in public schools, directly affecting all Utah public schools, teachers, and students. Key provisions include adding artificial intelligence standards to core computer science curriculum, establishing grade-level technology use requirements, creating a model for balanced technology integration, and allowing high schools to offer AI-focused "sandbox" courses. The bill also mandates reporting on implementation and exempts certain student groups from grade-level tech requirements, with no new state funding allocated.

SB 5 is the General Government Base Budget bill for Utah's fiscal years 2026 (July 1, 2025-June 30, 2026) and 2027 (July 1, 2026-June 30, 2027). It appropriates a total of $538.3 million for state agency operations in FY2026, including $387.1 million for FY2027, primarily from the General Fund and Income Tax Fund. The bill allocates specific funds to agencies like the Department of Commerce (for business licensing and AI policy development), Insurance Department (for autism coverage and fraud programs), and Tax Commission (for license plates and tax administration). These funds cover ongoing operations, system upgrades, and program activities without specifying new policy changes or eligibility criteria.

SB 38 reorganizes Utah's consumer protection laws by renaming and renumbering existing chapters, such as moving the Health Spa Services Act to "Fitness Center Services," and adds a new Chapter 77 specifically requiring generative AI service providers to disclose certain information to consumers. It updates registration and reporting rules for businesses, clarifies the Division of Consumer Protection's enforcement authority, and specifies when the division may deny or revoke business registrations. The bill directly affects businesses operating in regulated sectors like credit services, charitable solicitations, fitness centers, and now AI service providers. Key changes include mandatory AI disclosures, updated surety bond requirements, and streamlined processes for maintaining registration with the division.