Oklahoma Consumer Protection Act; adding actions prohibited as unlawful practices. Effective date.

SB 729 amends Oklahoma's Consumer Protection Act to add 34 new prohibited deceptive practices. It bans false claims about product origins, bait-and-switch advertising, misleading price promotions, and other deceptive sales tactics that mislead consumers. The law directly affects businesses selling goods or services to Oklahoma consumers by expanding existing protections against false advertising and fraud. These changes strengthen consumer safeguards under the current legal framework without creating new regulatory requirements.