preventing vape products from being marketed towards minors.

HB 1538 prohibits vape product marketers from using deceptive tactics to target minors. Specifically, it bans imitating food, school supplies, or clothing (e.g., candy packaging or pencil designs), using minor-appealing characters (like cartoon figures or video game icons), or embedding interactive video game features in vape products. The law directly affects vape manufacturers and retailers who market products through these methods. Violations will be handled as civil infractions by the Liquor Commission, with penalties under existing rules. The bill takes effect January 1, 2027.