prohibiting retailers from engaging in price gouging on certain necessary products and services.

HB 1504 prohibits retailers from raising prices unreasonably on necessary goods and services (like food, medicine, or utilities) during declared emergencies or abnormal market disruptions. It defines "unreasonably excessive" pricing as exceeding average pre-emergency prices or not reflecting legitimate cost increases. The law allows government prosecutors to sue violators on behalf of the state and applies to all sellers in the distribution chain. The prohibition lasts 45 days after the emergency declaration unless extended by the governor. It directly affects retailers selling essential items during emergencies.