restricting the texting of unsolicited advertisements, including political campaigns.

HB 1154 restricts sending unsolicited text messages for commercial advertisements or political campaigns without the recipient's prior permission. It requires senders to obtain express consent (in writing or otherwise) before texting ads, with exceptions for established business relationships or numbers voluntarily shared in such contexts. The bill mandates clear opt-out mechanisms in every message and prohibits using multiple numbers to evade blocking. Violations carry criminal penalties (up to a class B felony for repeated offenses) or civil fines of $250-$2,000 per incident, effective July 1, 2027.