Technology

SB 387 prohibits large food retailers (15,000+ sq ft) in Maryland from using dynamic pricing (real-time price changes based on demand or AI) or consumer surveillance data (like location or biometric tracking) to set prices for individual customers. It also bans using protected class data (e.g., race, gender) to deny accommodations or advantages to consumers. The bill further prevents retailers from reducing union-guaranteed employee benefits without negotiating with union representatives. These provisions aim to regulate pricing practices, prevent discriminatory data use, and protect collective bargaining agreements, with violations subject to enforcement under Maryland’s consumer protection laws.