SB 361 California Senate · 2025-2026 Regular Session

Data brokers: data collection and deletion.

Summary
The California Consumer Privacy Act of 2018 (CCPA) grants a consumer various rights with respect to personal information that is collected or sold by a business, including the right to request that a business disclose specified information that has been collected about the consumer, to request that a business delete personal information about the consumer that the business has collected from the consumer, and to direct a business not to sell or share the consumer's personal information, as specified. The CCPA defines various terms for these purposes. The California Privacy Rights Act of 2020 (CPRA) , approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA and establishes the California Privacy Protection Agency (agency) and vests the agency with full administrative power, authority, and jurisdiction to enforce the CCPA. Existing law requires a data broker to register with the agency, and defines "data broker" to mean a business that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not have a direct relationship, subject to specified exceptions. Existing law requires a data broker, in registering with the agency, to pay a registration fee in an amount determined by the agency and provide specified information, including, among other things, the name of the data broker and its primary physical, email, and internet website addresses, and whether the data broker collects the personal information of minors, consumers' precise geolocation, or consumers' reproductive health care data. This bill would require a data broker to provide additional information to the agency, including whether the data broker collects consumers' names, dates of birth, ZIP Codes, email addresses, phone numbers, login or account information, various government identification numbers, mobile advertising, connected television, or vehicle identification numbers, citizenship data, union membership status, sexual orientation status, gender identity and gender expression data, biometric data, and up to 3, but no fewer than one, of the most common types of personal information that the data broker collects, as provided. The bill would also require a data broker to provide information regarding whether, in the past year, the data broker shared or sold consumers' data to a foreign actor, as defined, the federal government, other state governments, law enforcement, as provided, or a developer of a GenAI system, as defined. The bill would make changes to the administrative fines and costs that apply to data brokers who fail to register. Existing law requires, beginning January 1, 2026, the California Privacy Protection Agency to establish an accessible deletion mechanism that, among other things, allows a consumer, through a single verifiable consumer request, to request that every data broker that maintains any personal information delete any personal information related to that consumer held by the data broker or associated service provider or contractor. Existing law requires, beginning August 1, 2026, a data broker to access the accessible deletion mechanism at least once every 45 days and, among other things, process a denied request to delete personal information as an opt-out of the sale or sharing of the consumer's personal information under the CCPA, as specified. This bill would require a data broker to process the above-described denied request within 45 days of receiving the request. Existing law requires the agency to create a page on its internet website where registration information provided by data brokers and the accessible deletion mechanism is accessible to the public. This bill would prohibit the agency from making accessible to the public on its internet website information regarding whether the data broker collects consumers' names, dates of birth, zip codes, email addresses, phone numbers, mobile advertising, connected television, or vehicle identification numbers, and the most common types of personal information that it collects. This bill would declare that it furthers the purposes and intent of the CPRA for specified reasons.
Bill status signed all 5 stages cleared
Introduction
Feb 2025
Committee Review
Jul 2025
Senate Passage
Apr 2025
Assembly Passage
Sep 2025
Signed into Law
Oct 2025
Introduced Feb 13, 2025 Signed Oct 8, 2025
Maddy AI version diff · 6 comparisons

What changed between versions

08/26/25 - Amended Assembly 09/13/25 - Enrolled · 3 edits · Sep 13, 2025
MINOR
The transition from the Amended Assembly version to the Enrolled version of SB 361 is primarily a cleanup of amendment markup, but includes two substantive changes: the definition of 'Developer of a GenAI system' was narrowed to exclude general AI models (now covering only GenAI systems), and a 45-day deadline was added for processing opt-out requests when a deletion request is denied due to inability to verify. The bill also received final formatting as an enrolled bill with passage dates from both chambers.
DEFINITION

The definition of 'Developer of a GenAI system' was narrowed. It previously covered entities that design, code, produce, or substantially modify 'an AI model or a GenAI system.' Now it only covers those who modify 'a GenAI system,' excluding developers of non-generative AI models from this disclosure requirement.

REQUIREMENT

A 45-day deadline was added for data brokers to process opt-out requests when a consumer's deletion request is denied because it cannot be verified. Previously, the bill required processing as an opt-out but did not specify a timeframe for this particular scenario.

TECHNICAL

The short title was cleaned up from 'Data broker registration: brokers: data collection. collection and deletion.' to 'Data brokers: data collection and deletion,' removing accumulated amendment artifacts.

Floor votes · Senate Apr 24, 2025 · Assembly Sep 10, 2025

How they voted

370
Passed · 3 other
Total votes 40
Apr 24, 2025
D Democratic30
27 Yea 3
90% Yea
R Republican10
10 Yea
100% Yea
Vote distribution
All Yea All Nay Mixed No data
Full legislative history

Actions timeline

Total actions
26
Key actions
11
Committee
5
Amendments
6
Oct 8, 2025
Signed into law
Approved by the Governor.
legislature
Sep 11, 2025
Upper · Passed
Assembly amendments concurred in. (Ayes 40. Noes 0. Page 2892.) Ordered to engrossing and enrolling.
upper
Sep 10, 2025
Introduced
In Senate. Concurrence in Assembly amendments pending.
upper
Sep 10, 2025
Lower · Passed
Read third time. Passed. (Ayes 79. Noes 0. Page 3168.) Ordered to the Senate.
lower
Aug 26, 2025
Lower · Passed
Read third time and amended.
lower
Jul 9, 2025
Lower · Passed
From committee: Do pass. Ordered to consent calendar. (Ayes 15. Noes 0.) (July 9).
lower
Jun 26, 2025
Lower · Passed
Read second time and amended. Re-referred to Com. on APPR.
lower
Jun 25, 2025
Lower · Passed
From committee: Do pass as amended and re-refer to Com. on APPR. with recommendation: To consent calendar. (Ayes 15. Noes 0.) (June 24).
lower
May 12, 2025
Committee
Referred to Com. on P. & C.P.
lower
Apr 24, 2025
Upper · Passed
Read third time. Passed. (Ayes 37. Noes 0. Page 887.) Ordered to the Assembly.
upper
Apr 21, 2025
Upper · Passed
From committee: Be ordered to second reading pursuant to Senate Rule 28.8 and ordered to consent calendar.
upper
Apr 2, 2025
Upper · Passed
From committee: Do pass and re-refer to Com. on APPR. with recommendation: To consent calendar. (Ayes 13. Noes 0. Page 610.) (April 1). Re-referred to Com. on APPR.
upper
Mar 24, 2025
Upper · Passed
From committee with author's amendments. Read second time and amended. Re-referred to Com. on JUD.
upper
Feb 26, 2025
Committee
Referred to Com. on JUD.
upper
Feb 13, 2025
Introduced
Introduced. Read first time. To Com. on RLS. for assignment. To print.
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Josh Becker
Josh Becker
DDemocratic
CA
13