Buy California Program: task forces: events drawing significant world attention.

Added new Section 63907 to the Food and Agricultural Code authorizing the Department of Food and Agriculture to establish a task force for marketing recommendations related to the Buy California Program during major world-attention events in California.

The bill's primary purpose shifted from a standalone legislative intent statement about the California Grown Program to a functional authorization for event-based agricultural marketing, with the original intent language moved to a secondary section.

Defined 'event drawing significant world attention' as an event occurring within California, organized by or with cooperation of individuals or organizations based outside the United States, reasonably expected to be broadcast live or by recording to multiple countries outside the US. Examples include sporting events, musical performances, or other entertainment events.

The task force must comprise members who currently serve on a marketing advisory and promotional council or commission under Division 22 of the Food and Agricultural Code, and must be appointed by the Secretary of Food and Agriculture.

Fiscal committee review changed from 'no' to 'yes,' indicating the amended bill now requires fiscal analysis due to its new operational provisions.