Outdoor advertising displays: exemptions.

The Outdoor Advertising Act provides for the regulation by the Department of Transportation of advertising displays, as defined, within view of public highways. The act exempts from its provisions certain advertising displays, including, among other things, any advertising display used exclusively either to advertise products, goods, or services sold by persons on the premises of an arena on a regular basis, or to advertise any products, goods, or services marketed or promoted on the premises of an arena pursuant to a sponsorship marketing plan, if specified conditions are met, including that the advertising display is located on the premises of the arena or has been authorized as of January 1, 2021, by, or in accordance with, a local ordinance, as specified. The act requires that, in order to qualify for the exemption, a sponsorship marketing plan, among other things, must be for a period of at least one year. This bill would extend the authorization date for advertising displays, as described above, to January 1, 2028, would limit the exemption to arenas constructed or under construction before January 1, 2023, and would instead require that the display be in accordance with a local ordinance or other discretionary approval. The bill would require an advertising display exempt from the act that is constructed on or after January 1, 2023, and located more than one mile from the premises of an arena to be located at least 5,000 feet from any advertising display for a different arena displaying an advertisement authorized pursuant to these provisions, except as provided. The bill would require the department to, for an advertising display exempt from the act that is constructed on or after January 1, 2023, determine whether the proposed ordinance or other discretionary approval results in signs that are consistent with federal law and the state's Federal Highway Administration obligations, as specified, and, if the department raises objections, would prohibit the advertising display from being erected. The bill would reduce the length of time of a sponsorship marketing plan to qualify for the above-described exemption to a period of not less than 120 days. The bill would require an owner of an advertising display exempt from the act that is constructed on or after January 1, 2023, to follow specified labor standards during construction of the advertising display, including securing the use of a skilled and trained workforce, as defined, to complete the advertising display, except as specified. This bill would make legislative findings and declarations as to the necessity of a special statute for the City of Inglewood.