Social media: retouched images: disclosure.

Existing law regulates various businesses to, among other things, preserve and regulate competition, prohibit unfair trade practices, and regulate advertising. This bill would require social media platforms, as defined, or users or advertisers posting on a social media platform, to place text or marking within or adjacent to retouched images that have been posted on the platform for promotional or commercial purposes, and specify how that retouched image was altered. The bill would define retouched image to mean a depiction of a real person, living or deceased, that has had their bodily appearance altered to narrow or thicken their figure or remove marks or blemishes on their skin.