Alcoholic beverages: advertising or promoting donation to a nonprofit charitable organization.

Existing law, the Alcoholic Beverage Control Act, regulates the application for, and issuance and suspension of, alcoholic beverage licenses by the Department of Alcoholic Beverage Control. The act prohibits a licensee from giving a premium, gift, or free goods in connection with the sale and distribution of any alcoholic beverage, except as provided. This bill, as an exception to that prohibition, until January 1, 2025, would authorize a winegrower, a beer manufacturer, a distilled spirits manufacturer, a craft distiller, a brandy manufacturer, a rectifier, or a wine rectifier to donate a portion of the purchase price of an alcoholic beverage to a nonprofit charitable organization in connection with the sale or distribution of an alcohol beverage, subject to certain limitations, including a prohibition on a promotion or advertisement of the donation that directly encourages or references the consumption of alcoholic beverages.