Alarm company operators: advertisements.

Existing law provides for the licensure and regulation of alarm company operators by the Bureau of Security and Investigative Services within the Department of Consumer Affairs. Existing law requires an advertisement by a licensee soliciting or advertising the licensee's business to contain the licensee's name and license number as they appear in the records of the bureau. Existing law imposes monetary penalties of a $500 fine for the first violation and $1,000 for each subsequent violation. Existing law also imposes criminal penalties for violating these provisions. This bill would authorize a licensee that maintains an internet website, to have any radio or television broadcast billboard advertisement by the licensee soliciting or advertising business direct potential customers to the licensee's online landing pages for the license information required above. By expanding the scope of a crime, the bill would impose a state-mandated local program. The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement. This bill would provide that no reimbursement is required by this act for a specified reason.