Genealogy companies: advertising.

The California Consumer Privacy Act of 2018 grants a consumer various rights regarding personal information held by a business, including the right to request a business to disclose specific pieces of personal information it has collected and to have information held by that business deleted, as specified. The act also requires a business to make specified disclosures in its privacy policy or on its internet website, as specified, regarding a consumer's rights under the act. Existing law requires that specified sellers make certain factual disclosures to consumers. This bill would require a genealogy company, as defined, to display a notice in all advertising, it's privacy policies, at the point of sale of the product, and on product packaging. The bill would require the notice to state, in part, that aggregate data that is not reasonably linkable to an individual person may be sold to third parties. The bill would require the notice to meet specified requirements that vary depending on the method of dissemination.