Outdoor advertising displays: exemptions.

The Outdoor Advertising Act provides for the regulation by the Department of Transportation of advertising displays, as defined, within view of public highways. The act exempts from its provisions certain advertising displays, including, among other things, any advertising display used exclusively either to advertise products, goods, or services sold by persons on the premises of an arena on a regular basis, or to advertise any products, goods, or services marketed or promoted on the premises of an arena pursuant to a sponsorship marketing plan, if specified conditions are met, including that the advertising display is located on the premises of the arena or has been authorized as of January 1, 2021, by, or in accordance with, a local ordinance, as specified. The act requires that, in order to qualify for the exemption, a sponsorship marketing plan, among other things, must be for a period of at least one year. This bill would extend the authorization date for advertising displays, as described above, to January 1, 2028. The bill would require that, in order to qualify for the exemption, a sponsorship marketing plan, among other things, instead must be in effect for at least one week during a sports league season or year or at least 30 days in duration if outside a sports league season or year.