High school athletics, student athletes permitted to receive compensation for name, image, or likeness, subject to restrictions

HB 489 allows high school student athletes in Alabama to receive paid compensation for using their name, image, or likeness (NIL), directly affecting athletes in public and private K-12 schools. Key provisions prohibit payments tied to athletic performance, school enrollment, or school-related items (like logos, uniforms, or facilities), and require athletes and parents to get professional guidance on tax and college eligibility impacts before signing contracts. Athletes must also notify school officials at least seven days before entering any NIL agreement. The bill aims to balance athlete compensation with academic and athletic integrity, with the law set to take effect October 1, 2025.