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Committee

Consumer Protection

Roster

Members · 8

Legislation

Recent bills · 5

vetoed · Wisconsin · House May 13, 2026

AB 554: Relating to: the sale, service, and labeling of food products containing lab-grown animal cells and providing a penalty. (FE)

AB 554 requires clear labeling for food products containing lab-grown meat, directly affecting food manufacturers, restaurants, and state institutions. It mandates that "lab-grown meat" appear in prominent, contrasting text on labels (at least as large as other text), with full ingredient lists and separate labeling for multi-component products. The bill prohibits serving lab-grown meat as a meat substitute in public eateries without customer order or in state institutions (like prisons or hospitals) without specific health authorization. Violations carry fines of $100-$500 for first offenses and up to $1,000 for repeat violations. The law takes effect January 1, 2027.
passed · Wisconsin · House Apr 6, 2026

AB 910: Relating to: the amounts of fines and fees state agencies are authorized or required to impose by law. (FE)

AB 910 requires state agencies to adjust fines and fees for inflation every three years. Agencies must report current amounts, calculate inflation-adjusted values using the consumer price index, and recommend whether to increase, decrease, or maintain fees based on inflation. This applies to all state agencies collecting fees for services or penalties (like driver’s license fees or permit charges), affecting individuals who pay these fees. Agencies can spread increases over up to four years and must consider their service costs when recommending changes. The bill establishes a regular process to keep fee levels aligned with inflation, rather than allowing them to become outdated.
signed · Wisconsin · House Apr 3, 2026

AB 907: Relating to: requirements for state lottery drawings. (FE)

AB 907 updates state lottery drawing procedures by requiring all drawings to use random selection methods (via mechanical, electrical, or computerized systems) and mandating annual independent audits. The bill repeals outdated rules and creates new requirements for the lottery department to ensure drawing randomness and security. These changes directly affect the state lottery operations, requiring them to verify processes through external audits each year. The law focuses on transparency and technical safeguards without altering lottery prizes or participation rules.
failed · Wisconsin · House Mar 30, 2026

AB 1190: Relating to: algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty.

This bill prohibits grocery retailers from using personalized algorithmic pricing for essential consumer goods like food and household products. It requires clear disclosure when prices are set by algorithms using personal data and bans displaying such prices on electronic screens within stores. The law also prevents retailers from using consumer data to set prices that vary based on protected characteristics like race, sex, or disability. Grocery retailers face penalties of up to $2,000 per violation and could be subject to investigations and civil lawsuits from affected consumers.
failed · Wisconsin · House Mar 23, 2026

AB 748: Relating to: exemptions from food product licensing requirements for sale of pickled fruits and vegetables, baked goods, and other shelf-stable food products prepared in a person’s home and granting rule-making authority. (FE)

AB 748 exempts home producers of shelf-stable food products (like pickled fruits/vegetables and baked goods) from state licensing requirements, directly affecting small-scale home cooks and cottage food businesses. The bill creates a registration system requiring producers to register with the department, maintain liability insurance, and label products with their registration number, preparation date, and a "made in a private home" statement. It limits annual sales to under $40,000 and mandates specific labeling for allergens, while requiring inspections for producers with sales between $10,000-$40,000. Producers must sell directly to consumers (e.g., farmers' markets or home delivery) and comply with new safety labeling and insurance rules. The bill replaces prior licensing rules with this structured framework for home food sales.