AB 960 Wisconsin Assembly · 2025-2026 Regular Session

Relating to: requiring social media platforms to provide mental health warnings and providing a penalty.

AB 960 requires most social media platforms operating in the state to display a clear, prominent mental health warning each time a user in the state accesses the platform. The warning must inform users about potential negative mental health effects and provide access to crisis resources like the 988 suicide hotline. It applies to platforms defined as user-generated content services (excluding search engines, email, business communication tools, and streaming services), and prohibits hiding warnings in terms of service or allowing users to disable them without specific conditions. Violations may result in fines up to $5,000 per incident, enforced by state departments.
Bill status failed 1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 29, 2026 Last action Mar 23, 2026
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Jan 29, 2026
Introduced
Introduced by Representatives Mayadev, Brill, Joers, Billings, Allen, Armstrong, Behnke, Brown, Clancy, DeSmidt, Emerson, Fitzgerald, Knodl, Miresse, O'Connor, Ortiz-Velez, Prado, Rivera-Wagner, Roe, Sinicki, Snodgrass, Taylor, Udell, Stubbs and Neubauer; cosponsored by Senators Jacque, Habush Sinykin, Roys, Wall, Hesselbein and Larson
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25 primary · 0 co-sponsors

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