AB 855 Wisconsin Assembly · 2025-2026 Regular Session

Relating to: synthetic digital representations and providing a penalty.

AB 855 prohibits creating and sharing synthetic digital representations (like AI-generated images, videos, or audio) that use someone's recognizable personal characteristic (face, voice, etc.) without their consent, appear authentic to a reasonable person, and are intended to coerce, harass, intimidate, or defraud for monetary gain. It classifies unauthorized use for coercion/harassment as a Class A misdemeanor and for financial gain as a Class I felony. Key exceptions include tech providers (protected under Section 230), newsworthy content, and clear disclaimers like "This content generated by AI" in the media itself. The law directly affects individuals whose likenesses are misused without consent and aims to prevent non-consensual deepfakes used for harm.
Bill status failed 1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 16, 2026 Last action Mar 23, 2026
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Jan 16, 2026
Introduced
Introduced by Representatives J. Jacobson, McCarville, DeSanto, Sinicki, Arney, Roe, Fitzgerald, Udell, Subeck, Johnson, Stubbs and Miresse; cosponsored by Senators Keyeski, Dassler-Alfheim, Habush Sinykin, Wall, Roys and Spreitzer
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12 primary · 0 co-sponsors

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