AB 172 Wisconsin Assembly · 2025-2026 Regular Session

Relating to: consumer data protection and providing a penalty. (FE)

AB 172 creates a new consumer data protection law by defining key terms like "personal data," "biometric data," "sale of personal data," and "consumer" in section 100.80 of the statutes. This bill directly affects businesses that collect or process personal data of state residents, requiring them to follow standardized handling practices for such data. The law includes penalty provisions for violations, though specific penalty amounts and enforcement details are not provided in the available bill text.
Bill status failed 1 of 4 stages cleared
Introduction
Apr 2025
Committee Review
Floor Vote
Governor
Introduced Apr 9, 2025 Last action Mar 23, 2026
Floor votes

How they voted

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Full legislative history

Actions timeline

Total actions
9
Key actions
1
Committee
3
Jan 30, 2026
Committee
Referred to committee on Rules
lower
Jan 30, 2026
Lower · Passed
Report passage recommended by Committee on State Affairs, Ayes 10, Noes 0
lower
Jan 16, 2026
Committee
Withdrawn from committee on Consumer Protection and referred to committee on State Affairs pursuant to Assembly Rule 42 3(c)
lower
Apr 9, 2025
Introduced
Introduced by Representatives Zimmerman, Sortwell, Allen, Armstrong, Behnke, Dittrich, Duchow, Goeben, Gustafson, Knodl, Kreibich, Krug, Kurtz, Maxey, Melotik, Murphy, Mursau, Nedweski, O'Connor, Penterman, Piwowarczyk, Pronschinske, Snyder, Steffen, Tittl, Tusler, Wittke and Moses; cosponsored by Senators Quinn, Nass, Roys and Marklein
lower
28 primary · 0 co-sponsors

Sponsors