Concerning cannabis retailer advertising.

SB 5206 modifies the rules for cannabis retailer advertising in Washington State, directly affecting licensed cannabis businesses. The bill increases the number of permissible signs on a retailer's building to four, in addition to two trade name signs, while specifying their size and placement. It expands advertising content prohibitions to include associations with motor vehicles and bans advertising within other specific licensed businesses. Additionally, the bill prohibits selling cannabis below its acquisition cost, with an exception for medical cannabis, and grants the board rulemaking authority for outdoor advertising content.