SB 226 Utah Senate · 2025 General Session

Artificial Intelligence Consumer Protection Amendments

SB 226 requires businesses using generative artificial intelligence (like chatbots) in consumer transactions to disclose to customers when they are interacting with AI (not a human) if the customer explicitly asks. It specifically applies to companies and regulated professionals (such as those in finance, healthcare, or legal services) using AI for "high-risk" interactions like financial advice or medical recommendations. The bill mandates clear upfront disclosure - verbally for conversations and in writing for messages - and creates a "safe harbor" for businesses that provide transparent AI identification. Violations can result in enforcement actions by Utah's Division of Consumer Protection, including fines up to $2,500 per violation, while making companies liable for AI-driven violations of consumer law.

Issues: ✓ Healthcare ✓ Technology

Bill status signed all 5 stages cleared

Introduction

Feb 2025

Committee Review

Mar 2025

Senate Passage

Mar 2025

House Passage

Mar 2025

Signed into Law

Mar 2025

Introduced Feb 4, 2025 Signed Mar 27, 2025

Maddy AI version diff · 3 comparisons

What changed between versions

Substitute #2 → Enrolled · 5 edits · Mar 27, 2025

MODERATE

The bill was finalized by removing redundant section headers and adding a repealer section to formally eliminate conflicting laws. Most importantly, the repeal date for the Artificial Intelligence Policy Act was extended from May 1, 2025, to July 1, 2027, delaying the transition away from the previous AI framework. The effective date for the new consumer protection rules remains May 7, 2025.

Scope change

The bill's substantive scope regarding definitions, liability, and disclosure requirements remained unchanged; the change is primarily procedural and extends the timeline for repealing the prior AI policy.

TIMELINE

The repeal date for the Artificial Intelligence Policy Act was extended from May 1, 2025, to July 1, 2027, giving the previous policy more time to remain in effect.

TECHNICAL

Added a new Section 8 (Repealer) to explicitly list and remove the old Artificial Intelligence Policy Act and related sections, ensuring legal clarity.

Added a new Section 9 (Effective Date) to clarify that the repeal of the old policy takes effect on May 7, 2025, unless a two-thirds legislative override moves it to the governor's approval date.

Removed repetitive section headers (e.g., 'Section 1, Section 13-75-101 is enacted to read') and formatting artifacts from the Long Title to streamline the text.

Minor formatting adjustments were made to the Long Title and section headers to remove unnecessary brackets and standardize the presentation.

Floor votes

How they voted

This bill passed the Senate by voice vote (no roll call recorded).

Full legislative history

Actions timeline

Total actions

Key actions

Committee

Mar 27, 2025

Signed into law

Governor Signed

executive

Mar 8, 2025

Legislature · Passed

Senate/ signed by President/ sent for enrolling

legislature

Mar 8, 2025

Upper · Passed

House/ signed by Speaker/ returned to Senate

upper

Mar 8, 2025

Lower · Passed

House/ passed 3rd reading

lower

Mar 5, 2025

Lower · Passed

House/ committee report favorable

lower

Mar 4, 2025

Lower · Passed

House Comm - Favorable Recommendation

lower

Feb 26, 2025

Committee

House/ to standing committee

lower

Feb 25, 2025

Introduced

House/ 1st reading (Introduced)

lower

Feb 24, 2025

Lower · Passed

Senate/ passed 3rd reading

lower

Feb 14, 2025

Upper · Passed

Senate Comm - Favorable Recommendation

upper

Feb 5, 2025

Committee

Senate/ to standing committee

upper

Feb 4, 2025

Introduced

Senate/ 1st reading (Introduced)

upper

1 primary · 1 co-sponsor