SEARCH Act of 2026

The SEARCH Act of 2026 targets large search engine and AI companies with over 40% of U.S. users to prevent them from favoring their own services or blocking competitors. It prohibits these platforms from paying for exclusive deals, forcing publishers to use their ads, or bundling their search tools with devices and browsers. The law also requires major platforms to share their search data and ad information with qualified competitors at low cost and to offer users a neutral choice screen to select default search engines. Additionally, the bill mandates that advertisers receive detailed reports on their campaigns and that platforms license their search results to rivals without restrictions. The Federal Trade Commission will enforce these rules, with penalties reaching up to 15% of a company's annual revenue for violations.