NO FAKES Act of 2026

The NO FAKES Act of 2026 establishes a new property right for individuals to control the creation and use of their digital voice and visual likeness replicas, extending protection to both living people and their heirs for up to 70 years after death. The bill requires companies and platforms that distribute these digital replicas or sell tools to create them to obtain explicit authorization from the right holder, while also setting up a notification system for online services to remove unauthorized content. Additionally, the law preempts existing state laws regarding digital likeness rights and includes specific penalties and safe harbor protections for platforms that comply with the new requirements.