One Fair Price Act of 2025

The One Fair Price Act of 2025 prohibits businesses from charging different prices for the same product or service based on surveillance data (such as tracking online behavior or personal information). It specifically bans price discrimination using this data, while allowing price differences for legitimate reasons like cost-based pricing, broad group discounts (e.g., for teachers or veterans), or loyalty programs with clear disclosure. The Federal Trade Commission enforces the law, and states or individuals can sue for violations, seeking damages or injunctions. The bill also requires a joint study on its impact on small businesses within one year of enactment.