SWAG Act

The SWAG Act prohibits federal agencies from using taxpayer funds to purchase or distribute "swag" (free promotional items like stickers, hats, or candy) or to create/maintain mascots for advertising purposes, with limited exceptions. Exceptions include items that generate a positive return on investment for agency goals, military recruitment materials, and Census Bureau items. Agencies must annually report their public relations and advertising spending to Congress, including estimated return on investment. The bill specifically defines prohibited items (e.g., keychains, stress balls) and excludes items like military challenge coins or informational brochures. It applies directly to all federal agencies and entities using federal funds for promotional activities.