NO FAKES Act of 2025

The NO FAKES Act of 2025 establishes legal rights for individuals to control how their voice and visual likeness is used in AI-generated digital replicas. It defines "digital replicas" as highly realistic computer-generated representations that are readily identifiable as an individual's voice or appearance, granting individuals (and their heirs) the right to authorize or prohibit such uses. The law creates liability for unauthorized use of digital replicas or distribution of products designed to create them without authorization, while providing safe harbors for online services that follow specific procedures for handling claims. It preempts state laws regarding voice and visual likeness rights in digital replicas (with limited exceptions) and establishes a 10-year post-mortem right that can be renewed for additional 5-year periods if there's active public use.