SLASH Prices Act

The SLASH Prices Act requires businesses that sell goods or services to clearly inform customers when prices are set by an algorithm using their personal data. Companies must display this notice prominently next to the price and provide an easy way for consumers to opt out of personalized pricing without facing discrimination or higher rates. The law exempts certain sectors like insurance and credit, as well as dynamic pricing based on real-time market conditions or delivery distance, and gives the Federal Trade Commission authority to enforce these rules.