NO FAKES Act of 2026

The NO FAKES Act of 2026 grants individuals and their heirs a new property right to control the creation and use of digital replicas of their voice or visual likeness, preventing unauthorized use in computer-generated media. This right lasts for the individual's lifetime plus 10 years after death, with potential extensions for continued commercial use, and applies to both living and deceased people. Online platforms and companies distributing such content must register with the Copyright Office, remove unauthorized replicas upon receiving valid notices, and face civil penalties of up to $750,000 per work if they fail to comply or knowingly distribute unauthorized replicas. The law also preempts most existing state laws protecting voice and likeness rights, though it preserves protections for sexually explicit content and election-related uses.