SCAM Act

The SCAM Act requires online platforms that display paid advertisements (like social media sites) to verify advertiser identities, implement scam detection systems, and remove fraudulent ads within 24 hours of confirmation. It directly affects platforms that accept payment for ads, targeting scams such as fake giveaways, romance scams, and AI impersonations that cost consumers $195 billion in 2024 (per FTC data). Key mechanisms include mandatory identity checks for advertisers, active monitoring systems, and a 72-hour investigation window for reported scams. The law aims to reduce fraud by shifting responsibility to platforms, with enforcement by the FTC and state attorneys general.