Responsible Firearms Marketing Act

HR 7500, the Responsible Firearms Marketing Act, directs the Federal Trade Commission (FTC) to study whether firearm advertising or marketing practices are unfair or deceptive, particularly those targeting minors, implying illegal use, or promoting semiautomatic assault weapons. After a two-year study, the FTC must report to Congress and then create enforceable regulations within 18 months to ban such practices. The law specifically prohibits manufacturers, dealers, and importers from using ads that appeal to people under 18, suggest illegal activity, or market assault weapons. Violations would be enforced under existing FTC authority, treating them as unfair or deceptive acts under current law. This bill directly affects firearm industry marketing practices but does not regulate gun sales or ownership.