PURR Act of 2025

The PURR Act of 2025 creates a uniform federal regulatory framework for pet food in the United States, replacing inconsistent state and historical livestock feed regulations. It preempts state laws on pet food labeling, advertising, and marketing (while preserving state food safety oversight), establishes a 90-day review timeline for new pet food ingredients, and allows ingredients listed in the AAFCO publication to be considered "Generally Recognized as Safe" without specific FDA approval. The bill sets clear rules for ingredient labeling (including "sometimes present" for fats, flavors, and grains) and permits certain marketing claims like "natural" or "hairball control" without premarket approval, provided specific conditions are met. This legislation directly affects pet food manufacturers, pet owners, and veterinarians by creating a more consistent regulatory environment for pet food products nationwide. The FDA must issue specific guidance on pet food nutrition, labeling, and safety within 18 months of enactment.