GUARDIAN Act

The GUARDIAN Act requires social media platforms to obtain verifiable parental consent before collecting or processing the personal data of users under the age of 16. It defines "covered platforms" as internet services that use design features like infinite scrolling, push notifications, and personalized recommendation algorithms to promote user engagement. The bill mandates that these platforms delete a minor's data when they turn 16 unless a parent explicitly requests retention, and it grants parents the right to withdraw consent at any time, which forces the platform to terminate the account within ten days. Enforcement is handled by the Federal Trade Commission, with state attorneys general also permitted to bring civil actions for violations, while the law preempts conflicting state regulations but allows states to enact stricter protections for minors.