UPHOLD Privacy Act of 2023

The UPHOLD Privacy Act of 2023 prohibits businesses from using individuals' health data and location data for commercial advertising without explicit consent. It requires covered entities to minimize data collection, maintain clear privacy policies detailing data practices, and provide individuals with access to their data in both readable and machine-readable formats. The bill grants individuals the right to request deletion of their health and location data with a 15-day response timeline, and prohibits charging fees for these requests. The Federal Trade Commission would enforce these provisions, with penalties up to 15% of the entity's annual revenue for violations.