S 252 United States Senate · 118th Congress

Protecting Kids from Gun Marketing Act

This bill requires the Federal Trade Commission to create rules within one year banning gun manufacturers, dealers, and importers from marketing firearms or related products (including accessories and ammunition) to people under 18. It specifically prohibits tactics like using cartoon characters, kids' merchandise (e.g., hats or toys), or small-sized guns designed to appeal to minors. Enforcement would be led by the FTC, with states and individuals also able to pursue legal action for violations. The law defines "minor" as under 18 and applies to all firearm-related marketing, not just the products themselves.
Bill status in committee 1 of 4 stages cleared
Introduction
Feb 2023
Committee Review
Floor Vote
President
Introduced Feb 2, 2023 Last action Feb 2, 2023