Consumers LEARN AI Act

HR 9673, the Consumers LEARN AI Act, requires the Secretary of Commerce to develop a national strategy and public campaign to improve U.S. consumers' understanding of artificial intelligence (AI) products and services. The strategy must cover AI basics, data privacy, avoiding deceptive AI use, and specialized guides for domains like finance and healthcare, with materials available in multiple languages. The bill authorizes $50 million annually (2025-2030) to create and distribute campaign materials through TV, radio, internet, and community channels. Annual reports to Congress will track the campaign's progress, effectiveness, and the state of AI consumer literacy nationwide.