Consistent Labeling for Political Ads Act

HR 8172, the Consistent Labeling for Political Ads Act, requires large online platforms (with 50 million+ monthly U.S. visitors) to display clear sponsor identification for political ads and keep that label visible when the ad is shared. It applies to ads by candidates or about major national issues like elections or significant legislation. The law mandates that platforms must show a visible notice identifying the ad's sponsor (or state it's not the platform's ad) and ensures this notice remains with the ad during sharing. This applies to platforms like social media sites and search engines meeting the user threshold, effective 120 days after enactment.