Shrinkflation Prevention Act of 2024

HR 7825, the Shrinkflation Prevention Act of 2024, would ban manufacturers from reducing product sizes (like smaller cereal boxes or thinner soap bars) without lowering the price proportionally or clearly disclosing the change. It directly affects consumer goods manufacturers by requiring the Federal Trade Commission (FTC) to create regulations prohibiting this practice within 18 months of the bill becoming law. The bill treats shrinkflation as an unfair or deceptive act under existing FTC law, allowing the FTC and state attorneys general to enforce the ban through fines, injunctions, or restitution for affected consumers. This focuses on making product size changes transparent and preventing companies from profiting from misleading downsizing without altering the price.