PURR Act of 2024

The PURR Act of 2024 establishes a uniform federal regulatory framework for pet food in the U.S., replacing inconsistent state-level rules and separating pet food regulation from livestock feed. It preempts state laws on pet food labeling and marketing, creates a standardized process for reviewing new pet food ingredients (requiring FDA action within 90 days), and allows certain marketing claims like "natural" or "hairball control" without premarket approval if truthful and substantiated. The bill defines key terms (e.g., "companion animal" as dogs/cats), sets ingredient listing rules, and mandates FDA guidance on topics like nutritional adequacy and calorie claims. This directly affects pet food manufacturers, the FDA’s Center for Veterinary Medicine, and pet owners by creating clearer safety standards and labeling consistency nationwide.