COOL Online Act

The COOL Online Act requires online stores and marketplaces to clearly disclose the country of origin for most foreign-made products sold online, unless specific exemptions apply. It directly affects online sellers and platforms selling new, unmarked foreign products, with key exemptions for agricultural items (meat, poultry, eggs), FDA-regulated food/drugs, used products, and small sellers (those with under $20,000 annual sales). Platforms are shielded from liability if they provide sellers with tools to list origin information, and enforcement falls under the FTC for violations treated as deceptive practices. The law excludes certain food products and small sellers, focusing on transparency for standard consumer goods.