Banning Surveillance Advertising Act of 2023
HR 5534, the Banning Surveillance Advertising Act of 2023, prohibits online advertisers and ad platforms from targeting ads using personal data like contact information, device identifiers, or browsing history. It allows "contextual advertising" (ads shown near relevant content, like a travel ad next to a flight search) but bans using that information to target further ads. The Federal Trade Commission enforces the law, with states and individuals also able to sue for violations, awarding damages of $100-$5,000 per incident. This directly affects major digital ad platforms, social media companies, and online services that currently use personal data for targeted advertising.
Bill status
in committee
1 of 4 stages cleared
Introduction
Sep 2023
Committee Review
Floor Vote
President
Introduced Sep 18, 2023
Last action Sep 22, 2023
Floor votes
How they voted
No floor votes recorded yet.
Full legislative history
Actions timeline
Total actions
3
Key actions
0
Committee
2
Sep 22, 2023
Committee
Referred to the Subcommittee on Innovation, Data, and Commerce.
lower
Sep 18, 2023
Committee
Referred to the House Committee on Energy and Commerce.
lower
Sep 18, 2023
Introduced
Introduced in House
lower
1 primary · 1 co-sponsor
Sponsors
Ask Maddy
·
AI policy assistant
Ask Maddy about HR 5534
Scope: US
Hi! I can help you understand HR 5534. What would you like to know?
Try one of these
i
Maddy answers using official bill text and legislative records. Always verify before sharing.
Sources cited inline