Responsible Firearms Marketing Act

HR 3502, the Responsible Firearms Marketing Act, directs the Federal Trade Commission (FTC) to study and regulate deceptive advertising practices related to firearms. The FTC must study marketing that targets minors, implies illegal use, or promotes semiautomatic assault weapons, then report findings to Congress within two years. If the FTC identifies unfair practices, it must issue enforceable regulations within 18 months of the report to prohibit such marketing by firearm manufacturers, dealers, and importers. The law aims to stop deceptive advertising through FTC enforcement under existing consumer protection rules, directly affecting the firearms industry.