Health and Location Data Protection Act of 2024

HR 10540, the Health and Location Data Protection Act of 2024, prohibits data brokers from selling, sharing, or transferring individuals' location data or health data without explicit consent. It directly affects companies that collect and sell personal data (data brokers), banning the commercial use of sensitive health information (like medical treatments or conditions) and location tracking data. Key exceptions include HIPAA-compliant health data sharing, newsworthy publications, and disclosures with valid user authorization. The Federal Trade Commission will enforce the law, with violations subject to civil penalties up to 15% of a company’s annual revenue.