Relating to prohibitions on deceptive and unfair practices related to financial institutions discriminating in the provision of financial services to consumers and other persons.

HB 4333, the Equality in Financial Services Act, prohibits large financial institutions from denying or restricting financial services based on a "social credit score" that evaluates protected activities. It specifically bans using such scores to discriminate against consumers for exercising First Amendment-protected rights, including religious practices, political speech, or refusal to disclose lobbying/political activities beyond legal requirements. The law applies to banks with over $100 billion in assets or payment processors handling over $100 billion in annual transactions. Key provisions define "financial services" broadly and require institutions to provide equal access without using these discriminatory scoring systems. The bill directly affects major financial institutions by restricting how they assess consumer risk based on protected conduct.