Consumer Protection - As introduced, makes it a violation of the Tennessee Consumer Protection Act of 1977 for a weather-related company to conduct certain weather modification activities. - Amends TCA Title 47, Chapter 18 and Title 68, Chapter 201.

SB 723 prohibits weather-related companies in Tennessee from conducting specific weather modification activities, such as cloud seeding, using heat to alter weather, or releasing substances to change atmospheric conditions. It directly affects businesses offering weather modification services, including cloud seeding and atmospheric interventions. The bill defines prohibited actions in detail and treats violations as unfair or deceptive practices under Tennessee's Consumer Protection Act, subjecting offenders to related penalties. This law takes effect July 1, 2025, and focuses on preventing unregulated weather manipulation by private entities.